It is indisputable that the most important Brand is always the one that causes an immediate and automatic association of the entire public with a certain product or service.
A brand is understood to be any sign or medium capable of graphic representation that serves to distinguish in the market the products or services of one company from the identical or similar products or services of another company. It is one of the signs that entrepreneurs use to distinguish their products and services in the market, from the products and services of competing entrepreneurs.
All denominations (eg, Malboro, Coca-Cola, Liberto, Paternina), graphics or combinations thereof are considered as such. These are classified according to the international gazetteer, which is made up of 45 classes, of which the first 34 refer to products and the remaining eleven include services.
What is the importance of registering a trademark?
A registered trademark offers legal protection for the name, logo or symbol that represents your company. This means that no one else can use a similar or identical mark in the same field of business in which your company operates.
For an SME, this can be essential to establish and maintain its presence in the market, as the trademark can protect it against unfair competition and brand dilution. It can also help build a strong brand image and increase customer confidence in the company’s products or services. Also, a trademark can be a valuable intellectual property that increases the value of the company.
In some cases, the brand can even become a marketable asset and a source of additional revenue for the company. It is important to note that the trademark protection offered by trademark registration is territorial, which means that the protection is limited to the country or region where it has been registered.
Therefore, if an SME plans to expand into new international markets, it should consider registering its trademark in those countries as well. In summary, the importance of registering a trademark for an SME lies in the legal protection it offers, the construction of a strong brand image, the increase in customer trust and the creation of a valuable asset that can increase the value of the company.
We, as official registrars of patents and trademarks, can help you in the following cases:
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Online Trademark Registration
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Trademark registrations in Spain without hidden costs
- To individualize products and services.
- To indicate to consumers the business origin of said products or services
- To inform that all the products or services identified by the same brand have a constant quality.
- In order to condense the prestige and good reputation that the products and services identified with said brand acquire in the market in this sign.
- To carry out and reinforce an advertising function.
COMMERCIAL
NAMES
Denominations or combinations with graphics that protect natural or legal persons in their professional or business activity are considered as such. For example, Ecorub Supermarkets, Transportes Gálvez, Servicios Inmobiliarios Laysa, etc. The Law considers Commercial Name to be the one used commercially, they can be whole or abbreviated, names of people or entities.
With this form you can request your registration of National Brand, Trade Name or Trademark of the European Union.
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