It is indisputable that the most important Brand is always the one that causes an immediate and automatic association of the entire public with a certain product or service.
A brand is understood to be any sign or medium capable of graphic representation that serves to distinguish in the market the products or services of one company from the identical or similar products or services of another company. It is one of the signs that entrepreneurs use to distinguish their products and services in the market, from the products and services of competing entrepreneurs.
All denominations (eg, Malboro, Coca-Cola, Liberto, Paternina), graphics or combinations thereof are considered as such. These are classified according to the international gazetteer, which is made up of 45 classes, of which the first 34 refer to products and the remaining eleven include services.